Advertising and Sales Promotion

What constitutes advertising

Advertising is “the business of conceptualizing, presenting or making available to the public, through any form of mass media, fact, data or information about the attributes, features, quality or availability of consumer products, services or credit.” [1] Advertisement is “the prepared and through any form of mass medium, subsequently applied, disseminated or circulated advertising matter.”[2] Advertising agency or agent is “a service organization or enterprise creating, conducting, producing, implementing or giving counsel on promotional campaigns or programs through any medium for and in behalf of any advertiser.”[3]

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Comparative Price Advertising

Concept of Comparative Advertising

Comparative price advertising is when a seller advertises consumer products or services by comparing their prices with their own previous or future prices, or with their competitors who are named therein.

To be clear, a seller takes out an advertisement stating therein the selling price as compared to their previous or future price, or the price that their named competitors are selling.

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